在流媒体应用程序设计中给予用户控制权
How important is it for streaming users and viewers to be able to customize, personalize, 并管理他们使用流媒体应用程序的体验? And what are product designers doing to facilitate those types of experiences? Nadine Krefetz，顾问， Reality Software, 特约编辑，流媒体，与用户体验主管Esther Ahn讨论了这个话题， YouTube TV YouTube黄金频道首席产品官James Lauzun， MagellanTV，以及产品管理高级总监Tom Hurlbutt， Crunchyroll，在这个剪辑中 流媒体连接2024.
Krefetz begins by mentioning that consumers now have high expectations for personalization interaction. She asks the group, “What happens when you need to create different interactive experiences? What are some of the features that have really worked for you or things that you'd like to see in others?”
Ahn says that YouTube TV’s live guide is a good example of a new way for viewers to engage with and personalize their viewing experience. She mentions that people have grown accustomed to using specific remote controls in their everyday channel surfing-oriented TV viewing, but at YouTube, they are working on ways to make the navigation experience more intuitive. “One of those was the ability to easily place the channels that you want upfront,” she says. “你可以定制你的频道. Another thing is being able to show relevant information for a program so that you can easily decide on what to watch or surfacing up really clear curated recommendations based on what time you're watching or what the context is so that you never miss a moment. And so these are ways we're trying to reinvent how to get into live TV without just going back to past patterns, 但真正瞄准了观众的痛点.”
Lauzun says that MagellanTV has also focused on better personalization for its viewers. “几年前, 这只是指人工智能推荐引擎, but we're hearing from our members that [now] it's the ability to have a watch list,” he says. “我们的会员想要真正拥有这种体验. They want to be able to create their playlists and micromanage all of their content. 这是一种很好的参与和互动. It's something that is coming [from our] users and their desire to be a part of Magellan for more than just content. 这就是你需要用你的服务去做的. 这是关于作为订阅者展示你自己的一点.”
Krefetz问Hurlbutt, “What are you thinking of when you're [considering] features that are the things that people know you for, 或者你认为有用的东西?”
“We have a watch list feature that we wanted to get a better understanding of from users regarding what was working well and what was not,” he says. “So we interviewed fans, and the stories they told us was that they had a very long watch list.” His team discovered that some users had developed their own systems for organizing their long watch lists. “One user talked to us about how he had subdivided the list in his mind in terms of, 前五部影片中有两件事是我现在最关注的. 这些是我在空闲时间做的事情. 我在周日、周一、周二、周三之前安排好了事情. 当我讲到这里的时候，这些都是我的重看清单.’ And it was interesting just to see these mental gymnastics our fans were just jumping through in terms of being able to try to craft the experience that they wanted but that they weren’t quite getting from our particular feature set.”
Hurlbutt says this type of user feedback prompted them to build a customizable watchlist they branded the Crunchylist. “It allows users and fans to create custom lists that they can subdivide, organize, rank, 然后随心所欲地排序,” he says. He emphasizes that what is most important is “this notion of ‘I want to be able to curate everything to what I want to have it be and then have that available wherever I go.’”
See videos of the full program from Streaming Media Connect February 2024 here.
我们将于2024年5月20日至22日亲自回来参加纽约流媒体大会. More details here.
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